Hendrickson Publishers

Hendrickson Publishers produces a range of quality, affordable books for the religious publishing market. They hired me on numerous occasions to design covers for trade and academic titles, as well as packaging for such Bible translations as The NKJV/Amplified Parallel Bible, The Complete Evangelical Parallel Bible, The Hendrickson Topical Bible, and The NRSV Deluxe Gift Bible.

The current US market for Bibles — whether the KJV, the NKJV, the NIV, the NLT, the ESV, or others is enormous. Bible publishers go to great lengths to entice prospective buyers with attractive, inspirational covers, as well as to communicate clearly what the interior of the volume looks like. Unlike many books that you can browse in the bookstore before purchasing, Bibles, because of their production costs, are packaged in such a way that that’s not possible. So extensive product descriptions and actual-size image samples of the interior are frequently included on the packaging in order to give buyers a clear understanding of the contents.

Such requirements were part of the product development for all of the Bible projects I worked on with Hendrickson. I discussed translation markets with the Art Director and researched competitive versions already available. As with most of my client work I submitted two to three unique design concepts for each project, from which they selected one to bring to completion. Once the Bible cover design was complete I applied the approved design to the packaging selected for that project, whether a standard box or a custom die cut O wrap, J wrap, or slip case box.