Asian American Business Roundtable

Asian American Business Roundtable

The Asian American Business Development Center approached us in 2015 to design the branding and website for a new business and conference they were developing — the Asian American Business Roundtable, a forum where highly successful Asian American professionals could “collaborate to increase their capacity to exert influence in their respective industries.”

We worked closely with a small and talented group of consultants the organization hired to launch the conference. An aggressive schedule led us to recommend that the AABR use an off-the-shelf WordPress theme rather than design a website from the bottom up. We researched conference themes and located a powerful but flexible option with a contemporary design and integrated, conference-related tools (an event schedule, a speakers list, and easy registration functionality). We configured the site to apply design and functionality choices that supported the conference and branding we had developed and, after launching the site, trained the AABR staff to use the WordPress CMS.

  • Client Asian American Business Roundtable
  • Date May 29, 2016
  • Tags Identity, Web Development
  • URL View Project

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