American Blown

American Blown

Peter West is an Emmy award-winning filmmaker whose numerous documentaries about glass-blower Dale Chihuly have been broadcast nationally on PBS and screened at film festivals around the world. So when he approached us about designing a logo for a new glass venture he was working on — American Blown: Artist Engineered — we were thrilled.

Peter and his friend  Carlo Parriotti envisioned a project and company “where glass blowers and artists could work, earn a professional wage, and accrue shop time to experiment and make their own work.” Their initial products were a series of American pint glasses and American double glasses, all hand-blown by artists in Seattle.

Unlike other logo and branding projects we’ve worked on this one included requirements that were as much functional as aesthetic — if not more so. The logo needed to work both as a mold in the glass-blowing process and as the foot for the finished glasses, and for both purposes thick lines and fonts were necessary. In the end we designed a simple, clean, and utilitarian brand that suggests mid-century American industry, but re-purposed for this contemporary incarnation of a traditional art form.

Product photos by Russell Johnson and Heather Rasmussen

  • Client Peter West and Carlo Parriotti
  • Date June 2, 2016
  • Tags Identity
  • URL View Project

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